Videos
In the last few years, I focused on Employer Branding and creating content on what it was like to work at Crafty. Here are some video highlights of that work.
Blogs
Here’s a sample of SEO-optimized blogs encompassing thought leadership articles, competitor analysis reports, employee profiles, a press release-style blog announcing an award, and content demonstrating the company’s subject-matter expertise within the industry.
Social Media
Social media is an enormous component in brand content creation. I ensured everything I made was also broken down into smaller chunks for attention-grabbing and informative social posts. Here is a very small sample on some of the posts I created this year.
Website Copy
I was tasked with creating all the copy for a complete redesign for Crafty, LLC. They originally started as a company that installed kegerators and sold craft beer to corporate offices but evolved into a full-service office kitchen management service. Their new website needed to reflect that. Take a look at all the updated pages created for their site below.
In 2024, they did another rebrand and this time it was more of a group effort. I worked specifically on the careers page. Check out the new pages below.
